MKT 110 - Marketing

Institution:

Champlain College

Subject:

Description:

Credits: 3 Prerequisite(s): None Currently offered: Spring 2008: Day/Evening (5), Online (1) Summer 2008: Online (1) Fall 2008: Day/Evening (6), Online (1) Description: Stresses consumer orientation as the basis for developing the marketing mix (product, price, place, promotion) for goods, ideas or services. Students will learn the terminology and study the institutions of consumer and industrial markets and the impact of social and economic considerations on the decision-making process. Case problems and assignments require the student to apply marketing principles. Some sections of this course will utilize WebCT as a learning and communication tool. Students should have reliable Internet access outside of class.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.champlain.edu

Phone Number:

(802) 860-2700

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.