MKT 250 - Internet-Based Marketing

Institution:

Champlain College

Subject:

Description:

Credits: 3 Prerequisite(s): MKT-110 Currently offered: Spring 2008: Day/Evening (2), Online (1) Fall 2008: Day/Evening (1) Description: Provides an in-depth examination of Internet marketing, including current innovations, ethical issues and tactics. A semester-long group-based project solving an internet marketing challenges for real-world businesses will help students apply their learning. Heavy use of the Internet, website analysis, consumer behavior and integrated media along with current events and changes in e-marketing will be required. This course will utilize an online course management system for assignment submission, quizzes and interaction outside of class. Reliable Internet access outside of class required

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.champlain.edu

Phone Number:

(802) 860-2700

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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