EBC 411C - IBT:Web Analytics

Institution:

Champlain College

Subject:

Description:

Credits: 1 Prerequisite(s): MKT-110 + 90 completed credits or Continuing Professional Studies student. Currently offered: Spring 2008: Online (1) Fall 2008: Online (1) Description: Measuring a website's activity is becoming more important everyday. This class will explore topics such as finding out how people found your site, how they explored it, and how to optimize the site to offer the visitor the best experience. Students will learn how to use web analytic software to measure return on investment, conversion rates and overall site activity such as visits, page views and top referrers.

Credits:

1.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.champlain.edu

Phone Number:

(802) 860-2700

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.