EBC 411B - IBT:Google AdWords

Institution:

Champlain College

Subject:

Description:

Credits: 1 Prerequisite(s): MKT-110 + 90 completed credits or Continuing Professional Studies student. Currently offered: Spring 2008: Online (1) Description: Google.com is the most widely used search engine and accounts for 54% of all web searches as of 2005. Combine this with the fact that search marketing is the fastest growing advertising medium and you've got one of the most powerful marketing mediums available today. This class will guide students on how to effectively setup and manage Google AdWords campaigns including the following: strategy, implementation, ad creation, budget management and analysis.

Credits:

1.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.champlain.edu

Phone Number:

(802) 860-2700

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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