MKT 200 - Customer Relationship Mgt/Sale

Institution:

Champlain College

Subject:

Description:

Credits: 3 Prerequisite(s): MKT-110 Currently offered: Spring 2008: Day/Evening (2) Fall 2008: Day/Evening (2) Description: Examines the field of selling and customer relationship management theory and techniques. Students will acquire the techniques and develop the skills required by successful salespersons including how to best reach a customer and retain them. Students work in teams and individually to prepare and deliver sales presentations through roll play exercises. Some sections of this course will utilize an online course management system for assignment submission, quizzes and interaction outside of the classroom. Reliable Internet access outside of class required.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.champlain.edu

Phone Number:

(802) 860-2700

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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