MKT 210 - Consumer Behavior and Research

Institution:

Champlain College

Subject:

Description:

Credits: 3 Prerequisite(s): MKT-110 Currently offered: Spring 2008: Day/Evening (1) Fall 2008: Day/Evening (2) Description: Provides an introduction to consumer behavior including consumer personalities, values and motivations and differences between consumer and organizational buying. Students will learn how to plan, conduct and design surveys, focus groups, interviews, public opinion polling, and other forms of research. Methods for measurement and evaluation will also be studied and applied. Some sections of this course will utilize an online course management system for assignment submission, quizzes and interaction outside of the classroom. Reliable Internet access outside of class required.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.champlain.edu

Phone Number:

(802) 860-2700

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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