MKT 130 - Advertising

Institution:

Champlain College

Subject:

Description:

Credits: 3 Prerequisite(s): MKT-110 Currently offered: Spring 2008: Day/Evening (3), Online (1) Summer 2008: Online (1) Fall 2008: Day/Evening (3) Description: Covers the history, purposes and techniques of advertising. Students will learn to write, produce and evaluate effective advertising campaigns. Current examples and hands-on projects provide students the opportunity to apply their learning. Some sections of this course will utilize an online course management system for assignment submission, quizzes and interaction outside of the classroom. Reliable Internet access outside of class required.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.champlain.edu

Phone Number:

(802) 860-2700

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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