MB 341 - Creative Promotion in New Media

Institution:

Berklee College of Music

Subject:

Description:

Credits:2 credits Prerequisites:MB-201, MB-211, and MB-225 Course Chair:D. Gorder Required of:MBUS majors in the entrepreneurial track Electable by:MBUS majors Offered:Spring, Summer, Fall Description A comprehensive study of the mass communication options available for the implementation of creative ideas involving artist and product development. The course is useful for the entrepreneur, corporate executive, creative production person, and business strategy person focusing on consumer research, business relationships, and the effect media has on creativity and results. It also assists students in preparing for extended career/graduate study options.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2007 - 09/01/2007 

Institution Website:

www.berklee.edu

Phone Number:

(617) 747-2222

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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