MB 337 - Music Products in Commerce

Institution:

Berklee College of Music

Subject:

Description:

Credits:2 credits Prerequisites:None Course Chair:D. Gorder Required of:MBUS majors in music products industry track Electable by:MBUS and MSYN majors Offered:Fall Description An in-depth survey of the business mechanisms found in the international commerce of music products, from the manufacturer to the wholesaler/distributor to the retailer. Topics include the mechanical and economic considerations involved in moving products through the stream of commerce to the point of purchase, as well as marketing, product development, distribution, sales, effective advertising, promotion, and product representation.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2007 - 09/01/2007 

Institution Website:

www.berklee.edu

Phone Number:

(617) 747-2222

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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