MKT 300 - Marketing Principles

Institution:

Widener University-Main Campus

Subject:

Description:

This course fulfills a core requirement and serves as the foundation for further study in marketing. The course primarily has a micro-marketing orientation in that it presents marketing from the perspective of an individual manager or firm in the design of the marketing mix, target market selection, environmental assessment, securing information, and understanding consumer/buyer behavior. Marketing’s macro interface with society and the ethical responsibilities of managers in a global context are examined. A dynamic computer simulation stressing team work and group decision making is an integral part of the course. Prerequisites: EC 202, and junior standing. Students may not receive credit for both MKT 180 and 300. 3 semester hours

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.widener.edu

Phone Number:

(610) 499-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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