BC 304 - Programming and Promotion

Institution:

Westminster College - Pennsylvania

Subject:

Description:

Provides an analysis of fundamental programming and promotion strategies at radio, cable and TV stations. Includes the designing of television and radio program formats and designing promotional materials. Prerequisite: BC 111 or consent of instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.westminster.edu

Phone Number:

(724) 946-8761

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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