BC 301 - Broadcast Sales and Advertising

Institution:

Westminster College - Pennsylvania

Subject:

Description:

Explores the broadcast product as an advertising medium and compares broadcast commercials to other advertising methods. Students are taught techniques to sell broadcast advertising and are required to make actual sales calls and presentations. Prerequisites: BC 102 and BC 111 or consent of instructor. This course is also beneficial to business administration and public relations majors. Also taught as COM 303 Sales Communication. May not get credit for both BC 301 and COM 303.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.westminster.edu

Phone Number:

(724) 946-8761

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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