BA 305 - Marketing

Institution:

Westminster College - Pennsylvania

Subject:

Description:

A study of the process by which products or services are brought to targeted consumers. The discussion includes consumer behavior, formation of a marketing plan and strategy, and marketing ethics. The approach is from the position of a business; however, consumer issues and concerns will also be discussed. Prerequisite: BA 140 and ECO 150.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.westminster.edu

Phone Number:

(724) 946-8761

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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