BUS 0350 - MARKETING

Institution:

Rosemont College

Subject:

Description:

An introduction to the basic marketing theories and practices used to create and build profitable business relationships. These include analyses of marketing planning, segmentation, consumer behavior, product policies, pricing, promotion, and channels of distribution strategies. The course emphasizes the application of these concepts in a socially responsible environment, in addition to including the use of marketing technology in a digital age.

Credits:

3.00

Credit Hours:

Prerequisites:

Sophmore status.

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rosemont.edu

Phone Number:

(610) 527-0200

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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