MNMK 406 - Consumer Behavior

Institution:

Holy Family University

Subject:

Description:

Study of consumer behavior considers the mental, emotional, and physical activities that people engage in when selecting, purchasing, using, and disposing of products and services so as to satisfy needs and desires. This course offers an opportunity to observe consumers’ behavior and provides insight into purchasing behavior. Important to the Marketing professionals for developing a marketing mix focused on the needs of the target market. Prerequisite: MNMK 312.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.holyfamily.edu

Phone Number:

(215) 637-7700

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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