COMM 312 - Principles of Marketing

Institution:

Holy Family University

Subject:

Description:

Analysis of marketing as a “total system” of business action. Topics includeidentification of the target market to management of the marketing mix: product, price, promotion, and distribution. Consumer motivation, marketing research, and advertising techniques are also considered. Prerequisite: ECON 103. ECON 202 is recommended but not required for Communications majors. (Course requirement for students matriculated in program prior to Summer Session I, 2007.) New requirement pending approval.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.holyfamily.edu

Phone Number:

(215) 637-7700

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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