APPD 2217 - Visual Merchandising

Institution:

Fairmont State University

Subject:

Description:

Visual merchandising for retail stores will be covered in this course. Both window and interior display will be included. Students will plan a store layout to include visual display areas. The student will plan and execute creative displays, applying principles of merchandise selection, development of a theme, props and layout, lighting, and targeting the customer, at in-house and/or off campus sites. PR: APPD 1115 or 1140.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fairmontstate.edu/

Phone Number:

(304) 367-4000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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