MKT 420 - Marketing Management

Institution:

CUNY College of Staten Island

Subject:

Description:

4 hours; 4 credits The course focuses on the major decisions facing marketing management in its attempt to harmonize the objectives and resources of the company with the opportunities found in the marketplace. The course is analytical in nature and draws heavily on the basic disciplines of economics, behavioral science, and mathematics. Prerequisites: Completion of business core requirements, MKT 310, senior standing, or permission of instructor

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csi.cuny.edu

Phone Number:

(718) 982-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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