MKT 410 - Marketing Research

Institution:

CUNY College of Staten Island

Subject:

Description:

4 hours; 4 credits Encompasses survey of research processes, problem formulation, the types of problems for which market research is used, primary and secondary data collection methods, questionnaire design, and sampling plans. Analysis and interpretation of data and research report formats. Prerequisites: MKT 111, MGT/ECO 230, and MKT 211 or MKT 310

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csi.cuny.edu

Phone Number:

(718) 982-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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