MKT 360 - Internet Marketing

Institution:

CUNY College of Staten Island

Subject:

Description:

4 hours; 4 credits This course is an introduction to the use of the Internet and electronic commerce as a marketing tool. A major team project will require students to develop a marketing plan along with a Website for a new or existing product or service. Data collection as well as legal and ethical issues, including security, surrounding commerce in a Web-mediated environment will be discussed. Prerequisites: MKT 111 and BUS 150 or BUS 250 or CSC102, or permission of the instructor

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csi.cuny.edu

Phone Number:

(718) 982-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.