MKT 111 - Marketing

Institution:

CUNY College of Staten Island

Subject:

Description:

3 hours; 3 credits Survey of the nature of the United States distributive system, covering the principles, policies, and practices used by manufacturers, wholesalers, and retailers. Emphasis is placed on the planning, development, and efficient use of marketing tools and institutions in the creation and expansion of markets. Current trends and developments in modern marketing practice are analyzed. Prerequisites: ENG 111, and MTH 025 or MTH 030, or permission of the Mathematics Department or the equivalent score on the CUNY Math Assessment Test.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csi.cuny.edu

Phone Number:

(718) 982-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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