MKT 113 - Principles of Marketing I

Institution:

County College of Morris

Subject:

Description:

LEC 3 hrs., LAB 0 hrs. This is an introduction to basic principles and practices in marketing. The course provides an overview of the field of marketing in areas of consumer behavior, marketing management and channels of distribution and emphasizes the growth of the marketing concept.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.CCM.EDU

Phone Number:

(973) 328-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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