BUS 400 - Market Research

Institution:

Bay Path University

Subject:

Description:

Business 3 Credits Utilizing 21st Century information tools and systems, students will data mine for current product and/or service developments and trends. Gathering secondary research information from case studies, industry associations, and books and periodicals, students will assess qualitative and quantitative information. Possible primary research opportunities through focus groups and/or statistical survey may be incorporated. Final recommendations and suggestions presented in a PowerPoint executive summary portfolio format will be made to entrepreneurs and/or representatives from corporations. Requirements and Prerequsites MAT 141 Offered Fall Spring

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2007 - 09/01/2007 

Institution Website:

www.baypath.edu

Phone Number:

(413) 565-1000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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