BUS 260 - Advertising

Institution:

Bay Path University

Subject:

Description:

Business 3 Credits This course presents media-oriented analysis of advertising and sales promotion related to the marketing of goods and services. Budgeting, reach and frequency as well as the development of multimedia advertising campaigns highlight this theoretical, yet practical approach. Requirements and Prerequsites BUS 120 BUS 226 Offered Fall Spring

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2007 - 09/01/2007 

Institution Website:

www.baypath.edu

Phone Number:

(413) 565-1000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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