MGT 3120 - Case Studies in Marketing

Institution:

Curry College

Subject:

Description:

Fall Semester This course builds upon strategies introduced in previous marketing and marketing-related courses; focuses on strategic-level decision making and project management. Special interest topics include advertising, branding, consumer behavior, e-commerce, international marketing, product development/management and retailing. Expands upon several marketing management areas such as budgeting, return on investment, and sales management; emphasizes the application of strategic marketing concepts to the real world problems of corporations. Contemporary cases are provided for students to analyze; the development of recommended courses of action to solve problems based on research and group interaction are central to the learning process in this course. Prerequisite: MGT 2520.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.curry.edu

Phone Number:

(617) 333-2900

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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