MGT 2120 - Retailing Management

Institution:

Curry College

Subject:

Description:

Alternate Fall Semesters Next: Fall 2007 An in-depth look at the retailing industry: a seven trillion dollar worldwide market. Retailing is the last step in the chain between manufacturer, wholesaler and customer. Examined are the importance of retailing in our lives, the monetary and social aspects of this marketplace, the opportunities for employment and management, and the inclusion and impact of the Internet on retail practices. Designed to teach the theory and practice of buying, merchandising, pricing, promotion, inventory management, customer service, location, and design of display and lighting that triggers customer interest and buying desire. Students will be asked to analyze many competitive chains, the look of the store, its pricing, the professionalism and training of its staff and to analyze Web Sites that are meant to mirror their bricks and mortar counterparts. Prerequisite: MGT 1500, MGT 1510 or MGT 1511.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.curry.edu

Phone Number:

(617) 333-2900

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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