COM 2800 - Publicity Techniques

Institution:

Curry College

Subject:

Description:

Fall Semester The ability to conceptualize and produce a variety of written materials for print, broadcast, and Internet-based media is crucial if you wish to succeed in public relations. This course focuses on “hands-on” application of public relations principlesthrough training and practice in preparing basic public relations materials such as news releases, fact sheets, pitch letters and position papers. Students will create messages in a variety of formats for selected clients and create a plan for the dissemination of these messages through a network of mass and other media options. Prerequisite: COM 2790.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.curry.edu

Phone Number:

(617) 333-2900

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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