COM 2620 - Broadcast Sales and Marketing Research

Institution:

Curry College

Subject:

Description:

Alternate Spring Semesters Spring 2008, 2010 A comprehensive examination of broadcast and cable advertising methods. This course covers account development, effective selling strategies, and client relations. There is also discussion of audience analysis, campaign planning, and promotion. Students will prepare sales presentations for classroom analysis. Prerequisite: COM 1710.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.curry.edu

Phone Number:

(617) 333-2900

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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