TCOM 345 - Advanced Media Sales/Buying

Institution:

Ball State University

Subject:

Telecommunications

Description:

Study of media buying, TV ratings, media math, target media, station Web sales and integration, salesperson accountability, planning and projections, transition to management, case studies, copy and storyboards, presentation building, and execution. Prerequisite: pre-telecommunications core courses with C (2.0) or better grades in each, and a 2.5 grade-point average for these courses; TCOM 340, 344. Open only to approved telecommunications majors and minors.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bsu.edu

Phone Number:

(765) 289-1241

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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