TCOM 340 - Electronic Media Sales.

Institution:

Ball State University

Subject:

Telecommunications

Description:

Types and practices of retail and business-to-business advertising sales. Study includes radio, television, Web-based revenue streams. Skills development in client discovery, qualifying, ad plan creation and presentation, writing and speaking skills, understanding media and the marketplace. Media math—ratings and shares in television and radio. Cannot be taken concurrently with TCOM 345. Prerequisite: pre-telecommunications core courses with C ( 2.0) or better grades in each, and a 2.5 grade-point average for these courses; TCOM 306. Open only to approved telecommunications majors and minors.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bsu.edu

Phone Number:

(765) 289-1241

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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