MKG 480 - Marketing Strategy

Institution:

Ball State University

Subject:

Marketing

Description:

Marketing strategy as a plan for allocating an organization’s resources across the elements of the marketing mix to gain a distinctive competitive advantage and to achieve organizational objectives. Strategies of existing corporations may be profiled or a case approach may be used in this project-oriented course. Prerequisite: MKG 300, and 15 semester hours in marketing, including MKG 310, 325, 350; senior standing; or permission of the department chairperson.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bsu.edu

Phone Number:

(765) 289-1241

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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