MKG 476 - Marketing of Emerging Technology.

Institution:

Ball State University

Subject:

Marketing

Description:

Study of how emerging high technologies are marketed globally. Includes marketing theories and concepts in the business-to-business and business-to-consumer markets. Industrial cases and projects are used. Prerequisite: MKG 300.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bsu.edu

Phone Number:

(765) 289-1241

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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