MKG 375 - Internet-Based Marketing

Institution:

Ball State University

Subject:

Marketing

Description:

Study of the Internet as a means of marketing products and services to both consumer and organizational markets. Focuses on differences and similarities of Internet marketing versus traditional marketing methods, examines problems and opportunities regarding online marketing, and addresses current online technology associated with the Internet-based marketing environment. Prerequisite: MKG 300.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bsu.edu

Phone Number:

(765) 289-1241

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.