MKG 200 - Fundamentals of Marketing

Institution:

Ball State University

Subject:

Marketing

Description:

Introduction to basic concepts, methods, policies, and strategies of marketing. Provides a useful mix of theory and practical applications for organizations. Topics include the marketing environment, marketing research, market segmentation, advertising, professional selling, pricing, and distribution. Not open to students who have credit in MKG 300 or to B.S. or B.A. candidates for a major or minor in the Miller College of Business.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bsu.edu

Phone Number:

(765) 289-1241

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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