JOURN 250 - Introduction to Advertising

Institution:

Ball State University

Subject:

Journalism

Description:

A survey of the advertising communication process and its history. Focuses on communication research, creative strategy, campaign planning, function of mass media as carriers of advertising, and evaluation of advertising effectiveness. Prerequisite: JOURN 101 or TCOM 101 or permission of the department chairperson.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bsu.edu

Phone Number:

(765) 289-1241

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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