SPTAD 303 - Sport Marketing

Institution:

Ball State University

Subject:

Sport Administration

Description:

An examination of the unique marketing processes within the sport setting including an emphasis on: sport consumer demographics and psychographics, sport consumer behavior, target markets and market segmentation, trademarking, licensing and merchandising, sport sponsorships, and endorsements. Prerequisite: permission of the program coordinator. Open only to sport administration majors.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bsu.edu

Phone Number:

(765) 289-1241

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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