BCOR 350 - Principles of Marketing

Institution:

West Virginia University

Subject:

Description:

3 Hr. PR or CONC: BCOR 330 and BCOR 310 and BCOR 370. Overview of marketing and the interrelationships between marketing and other business disciplines. Topics include the management of the product, communication, price, and distribution variables as well as introduction to buyer behavior and marketing research.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wvu.edu/

Phone Number:

(304) 293-0111

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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