MKT 120 - Principles of Marketing

Institution:

Coastal Carolina Community College

Subject:

Description:

Prerequisite(s): BUS 110 Corequisite(s): None This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making. Hours Per Week Class Lab Credit

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2006 - 09/01/2007 

Institution Website:

www.coastalcarolina.edu

Phone Number:

(910) 455-1221

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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