BAdm 324 - Advertising

Institution:

Thiel College

Subject:

Description:

Both the “why” and the “how” of advertising will covered. Included in the “why” will be the basicprinciples needed to understand the rationale behind creative selling, advertising principles, public relations, sales management, and advertising policies. Included in the “how” will be all aspects ofpreparing advertising copy, how to write it, how to judge it, how to avoid legal difficulties, and how to undertake advertising research. Open to juniors and seniors only. (WIC)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.thiel.edu

Phone Number:

(724) 589-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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