MK 201 - Principles of Marketing

Institution:

Franklin Pierce University

Subject:

Description:

Integrates the various facets of marketing from research and planning to challenges faced in product development, distribution, pricing, and promotion of goods and services. Through in-class activities, students will view marketing problems and opportunities from different perspectives, and will practice applying marketing principles to an original product. Prerequisite: ET101 strongly recommended, AC101 strongly recommended, or permission of instructor. Note: MK201 must be completed with a grade of at least C– before other MK courses may be taken. Fall/Spring

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2007 - 09/01/2007 

Institution Website:

www.franklinpierce.edu

Phone Number:

(603) 899-4000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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