COM 369 - Intergrated Mkting Comm

Institution:

Cabrini University - Closed

Subject:

Communication

Description:

This course will provide students with both a theoretical and practical understanding of integrated marketing communication (IMC). IMC considers all means by which a uni?ed message is communicated to the public. These methods include inbound and outbound promotional channels-advertisements, direct marketing, public relations, sponsorships, sales promotion, interactive and social media, and more. However, messages also are communicated via a product's craftsmanship, price, and distribution channels. Without even "saying" a word, marketers can communicate effectively with customers and prospects. Students will create an IMC plan based on an organization's strategic marketing and business goals. 3 credits

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cabrini.edu

Phone Number:

(610) 902-8100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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