BUS 204 - Marketing

Institution:

Cayuga County Community College

Subject:

Description:

Recommended background: BUS 103. Concept of market strategy planning includes segmentation and forecasting of consumer and organizational markets. Marketing mix variables include product life cycles, packaging, branding, pricing objectives and strategies, physical distribution, retailing, wholesaling, advertising, public relations, sales promotion, personal selling; marketing environment, marketing research, management processes. Three class hours weekly. Every academic year

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cayuga-cc.edu/

Phone Number:

(315) 255-1743

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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