MKT 142 - Marketing

Institution:

Mount Wachusett Community College

Subject:

Description:

3 credits This course introduces the basic factors involved in implementing the “marketing concept” with emphasis on the four elements of the marketing mix: product planning, promotion, pricing, and distribution. Also covered are the societal, legal, economic, and competitive environments within which the modern marketing organization functions. Prerequisites: MAT100, RDG100, or placement. Fall and spring.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

MWCC.EDU

Phone Number:

(978) 632-6600

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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