COM 4300 - Persuasion and Social Influence

Institution:

Western Michigan University

Subject:

Description:

This course examines theory and research on social influence processes including compliance, conformity, and persuasion. Specifically, the course examines cognitive, interpersonal, and structural-level models of social influence and persuasion, and the impact of source, message, receiver, context, and channel on the influence process. Credits: 3 hours

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wmich.edu

Phone Number:

(269) 387-1000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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