GEOG 4080 - Principles of Tourism II

Institution:

Western Michigan University

Subject:

Description:

Examination of the linkages between geography and tourism, the marketing of travel, and tourism and hospitality products. The course covers tourism and marketing research methods, marketing strategies, marketing planning, and marketing plan implementation with a focus on issues of tourism development. Students apply concepts and materials to a course research project related to tourism providers in west Michigan. The student studies global environments and transportation systems to analyze tourism and travel trends and opportunities. An examination of resort areas, tourist frequency patterns to various resorts, cultural opportunities, and perception of places through travel brochures and literature are included in the course. Theoretical assumptions underlying perceptions of place and mental maps of tourism and travel preferences are examined. For Tourism and Travel majors only. Prerequisites & Corequisites: Prerequisite: GEOG 3100. For Tourism majors only. Credits: 4 hours

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wmich.edu

Phone Number:

(269) 387-1000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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