GRA 1171 - A dvertising Design

Institution:

Daytona State College

Subject:

Description:

A study of the principles & psychology of advertising design, campaigns & layout in areas of print, outdoor, point-of-purchase, direct response & television. Emphasis is on original concept. Effective techniques and presentation through text, typography, illustration and photography are investigated. (Prerequisite: GRA 1202. Corequisite: GRA 2545.) Class materials fee: $20. SP

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.DaytonaState.edu

Phone Number:

(386) 506-3000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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