MG 345 - Marketing Mgt

Institution:

Dominican University New York

Subject:

Description:

This course shows the real-life applications of concepts learned in the Basic Marketing course. Extensive use of case studies is made to illustrate how marketing programs are planned and executed in both large and small companies. Analytical techniques are stressed to give the student facility with identifying marketing problems and opportunities and employing logical methods for finding solutions. Prerequisites: MK 114 and MG 211.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.dc.edu

Phone Number:

(845) 359-7800

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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