MK 323 - Consumer Behavi

Institution:

Dominican University New York

Subject:

Description:

The study of how and why people buy from the perspective of the social and behavioral sciences. Examines psychological, cultural, and socioeconomic factors affecting consumer choice. Looks at how learning theory, social class, and upbringing shape purchase decision-making. Shows practical marketing applications of behavior patterns. Prerequisite: MK 114 and EC 211-212.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.dc.edu

Phone Number:

(845) 359-7800

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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