MK 114 - Basic Marketing

Institution:

Dominican University New York

Subject:

Description:

An understanding of basic marketing is essential to managers in all enterprises. whether corporate, health care, educational, or cultural. This course examines the basic concepts of the marketing discipline. Looks at the marketing practices of large and small companies and explores the social dimensions and ethical considerations inherent in marketing practice. Provides an overview of marketing- related disciplines such as advertising, sales promotion, and public relations.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.dc.edu

Phone Number:

(845) 359-7800

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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