CTVA 384 - Electronic Media Advertising

Institution:

California State University-Northridge

Subject:

Cinema and Television Arts

Description:

Prerequisite: CTVA 100. Advertising as economic support for broadcast media. Audience, market surveys, network, affiliate rate structures. Impact of Radio-TV advertising on local and national economy.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csun.edu

Phone Number:

(818) 677-1200

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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